We had a very interesting lecture today with Advertising legend Rory Sutherland. He is the vice chairman of Ogilvy and had alot to say! He spoke to us about Obliquity in our work......his favourite word, and gave us a whole list of cool books to read. I will be buying them! Rory told us to "Consider the most intangible solution first." He is actually a really funny nice guy, he joked about being mistaken for his doppelgänger (a famous cyclist with the same name), and even invited us follow him on twitter...twit-twoo.
But most importantly he left us with the message "Be Proud Of What You Do". Tom and I will take this mantra with us to our next crit, we WILL be proud of what we do!
Thank you Rory!
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