We're going to Disneyland!

I couldn't find the UK version of this ad, but the concept is so clever. Disney launched its new campaign on Sunday, in the UK. The tagline is "The magic begins when you tell them". The ads were created with real, family home videos of parents telling their kids in different ways. I love the idea because my parents surprised me with a trip to Disney World Florida when I was 9. They told me we were going to Portugal, (not that going to Portugal isn't cool) I just wasn't that excited. We were in-line to board the plane and im thinking 'why are there so many americans in the queue?'. My mum tells me to check the tickets, which say Orlando Florida. Took me a while to clock on, but eventually I reacted as if I had just won the lottery. Its a great idea, and I am definitely going to surprise my kids the same way.